Forever 21 re-enters U.K. market with new online store

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Forever 21 re-enters U.K. market with new online store

By Marianne Wilson - 06/17/2020
Forever 21 storefront

Forever 21 is expanding its global online presence.

    The fast-fashion retailer launched a new U.K. online store  with its full international assortment, an improved site and localized e-commerce experience. The brand is working with cross-border ecommerce solutions provider Global-e  to accelerate its global online expansion, which began in APAC (Asia-Pacific) and LATAM (Latin America) markets  earlier this year.

    Through the partnership with Global-e, Forever 21 will   provide its U.K. customers with an enhanced online shopping experience that is tailored to the market’s characteristics and shopping preferences.  Shoppers also will be able  to pay in local currency, with prices  tax and duty inclusive. The customer will have clear visibility of the local pricing in their final shopping basket and with no hidden costs added at checkout or upon delivery, according to Global-e.   

   Additionally, Forever 21 will also partner will payment solutions provider Klarna to offer  customers convenient and efficient payment solutions.

    Forever 21’s new global strategy is to grow through online cross-border ecommerce with international shipping to key markets from its U.S. fulfilment hub. Since implementing this new approach, Forever 21 has achieved significant uplift in conversion rates and the number of orders across these markets.

  In Taiwan, for example, conversion rates rose by 72% year-over-year and in it Australia the brand has achieved a 133% year-over-year uplift in conversion rates since launching its dedicated localized offering, coupled with increase in customer satisfaction rates.

Our loyal consumers are digital savvy and expect a seamless, sophisticated online shopping experience, so it is vital for us to ensure that every step in the online journey is tailored to their needs and preferences,” stated Forever 21 CEO Daniel Kulle. “Global-e’s advanced cross-border localisation solutions have been a crucial part of our growth.”

  Globally, the Forever 21 international online offering now includes support for 95-plus currencies, more than 150 local and alternative payment methods, localized checkout in 25 languages, a wide choice of shipping methods at attractive rates and a transparent and easy returns process.