Florida home furnishings retailer assembles flexible e-commerce site

Dan Berthiaume
Senior Editor, Technology
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City Furniture is offering a highly personalized online shopping experience.

The retailer is deploying the Kibo microservices-based e-commerce platform to help overhaul its online presence. City Furniture, one of the largest home furnishings chains in Florida, is building a platform that will integrate with modular partner solutions as needed. 

With products sourced from furniture and home brands, City Furniture needs to design product pages, marketing content, and promotions according to a broad set of requirements and insights. Brand partners have complex requirements across discounts, coupons and gift card offers that the retailer must correctly account for without slowing down or confusing the customer. 

Similarly, City Furniture needs to execute online financing and payment accurately and conveniently. The retailer leverages features of the Kibo solution including a flexible, modular design that lets it select only the capabilities it needs; customization of elements such as cart rules, promotions, product offerings, discounts, and financing; and a customizable user interface for employees.

“Kibo offers us unlimited e-commerce possibilities,” said Juan Lopez, director of software product development at City Furniture. “Their modular, microservices-based structure fits with our own headless architecture so that we can create exactly what we need, from specific promotions and pricing to a fluid shopping-cart experience.” 

City Furniture operates 20 showrooms from Miami through Vero Beach, and in southwest and central Florida, as well as 13 Ashley Home Store showrooms as the brand’s Southeast and Southwest Florida licensee.