Fleet Farm seeks yield from mobile, rewards offerings

Dan Berthiaume
Senior Editor, Technology
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Fleet Farm app

A Midwest retailer that offers a little bit of everything is adding a new mobile app and a loyalty program to its mix.

Fleet Farm is debuting its first-ever consumer app. The new app is fully integrated with the website and the new Fleet Rewards loyalty program. Users of the Fleet Farm App can automatically sign up for and manage their Fleet Rewards account; search and shop for thousands of products across the retailer’s entire assortment; obtain access to weekly ads, seasonal catalogs and special deals; search items by barcode for product and pricing information; and create a digital shopping list. Customers can also select curbside pickup at mobile checkout.  

Members of the new Fleet Rewards program receive $5 in rewards for every 500 rewards points earned, with an option to bank points to redeem bigger rewards in the future. Customers can also earn 10 rewards points daily for checking into Fleet Farm with the Fleet Farm App, as well as two points for every dollar spent. 

For members of the Fleet Rewards Credit Card program, points are doubled for every dollar spent on qualified purchases made online or in-store with the credit card. Fleet Rewards perks include two free tire rotations per year and access to exclusive offers, events, sweepstakes, prizes, birthday and anniversary perks. Membership is free and no credit card is required to sign up. 

“Fleet Rewards and the Fleet Farm app will deliver amazing value and a simplified shopping experience for Fleet Farm’s customers,” said Heath Ashenfelter, executive VP of Fleet Farm. “The Fleet Farm app will provide a more personalized shopping experience for customers on the go. Plus, they will accumulate Fleet Rewards points on purchases made on the Fleet Farm website, on the app and at the store.” 
Founded in 1955 and headquartered in Appleton, Wis., Fleet Farm has 47 stores located across Iowa, Minnesota, North Dakota, South Dakota, and Wisconsin.