Five Below expands same-day delivery to 1,100 stores

Dan Berthiaume
Senior Editor, Technology
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Five Below is moving forward with a successful pilot of the Instacart on-demand delivery platform.

The extreme-value tween and teen retailer began partnering with Instacart in December 2020. After testing the online delivery service at 400 stores for several months, Five Below is now offering Instacart delivery of digital orders at 1,100 locations. 

Five Below and Instacart initially launched their partnership at select stores in Baltimore, Buffalo, Chicago, Cleveland, and Detroit, as well as locations in Florida, California and Texas. The newly expanded partnership enables same-day delivery of products including pool floats, beach towels, outdoor games, cell phone cases and chargers, room décor, pet products, apparel, beauty and wellness items, licensed collectibles, baseballs and basketballs, and candy.

“When we first partnered with Instacart this past December, we knew the convenience of the platform’s same-day delivery and curbside pickup options would be a game-changer for our customers amid an unprecedented holiday season,” said Felipe Zardo, senior VP of digital for Five Below. “After witnessing the overwhelming response in the markets in which we first launched this service, we knew we needed to bring Instacart delivery to even more people, which is why we are so excited to be rolling this out in more than 700 new locations.”

“We’re proud to expand nationally with Five Below to give even more people same-day access to the goods they need delivered from their favorite value retailer,” said Chris Rogers, VP of retail at Instacart. “Affordability and selection matter to families across the U.S. and, with this expansion, we’re allowing customers nationwide to shop from Five Below’s incredible assortment of fun and trendy products delivered in as fast as an hour, just in time for summer.”

Customers can begin shopping from Five Below on Instacart by visiting the dedicated Five Below page on the Instacart site, or by downloading the Instacart app on their mobile device. Customers then enter their ZIP code and select their local Five Below store to begin adding products from the retailer to their Instacart cart. For all orders, an Instacart personal shopper will put the order together within the customer’s selected time frame for same-day delivery, or curbside pickup in select markets.

Founded in 2002 and headquartered in Philadelphia, Five Below operates over 1,050 stores in 39 states. Instacart partners with more than 600 national, regional and local retailers to deliver from nearly 55,000 stores across more than 5,500 cities in North America.