Fitness retailer pumps up omnichannel fulfillment

Gymshark is taking a bite out of online delivery times.

The U.K.-based, globally expanding retailer of specialty fitness apparel and accessories is rolling out Radial e-commerce fulfillment and transportation solutions to deliver service and order fulfillment to U.S. and Canadian customers. Following a successful partnership during the 2019 holiday season in the Canadian market, Gymshark will now utilize Radial technology in the U.S.

Gymshark will leverage Radial fulfillment centers in Groveport, Ohio; Rialto, California; and Mississauga, Ontario to assist in providing improved, more consistent customer service. Radial leverages a multi-node fulfillment model to help ensure optimal staffing and support during periods of high demand.

During its fall 2019 implementation of Radial technology, Gymshark was able to transform its original seven-to-nine-day delivery window in Canada to three days for 98% of deliveries. During Gymshark’s “Blackout” sale (a two-week period from Nov. 25 to Dec. 6), Radial processed a record-breaking number of orders and units for Gymshark's Canadian business. Gymshark delivered on approximately 60,000 total orders and processed nearly 160,000 units during the 2019 holiday season.

"Our customers are our community at Gymshark, so building and maintaining our relationships with them is always our top priority, and our global e-commerce experience is no exception," said Steve Hewitt, CEO at Gymshark. "When we engaged Radial, we could tell immediately that they share our vision, could guide our expansion strategy and have the footprint, flexibility and resources to support our growing global community."

The shorter delivery windows and enhanced customer satisfaction seen in Canada prompted Gymshark to move forward with a U.S. fulfillment expansion plan in partnership with Radial. Efforts to launch services and further build out infrastructure in Radial's Ohio and California centers are already underway, with Radial reserving more than 200,000 square feet specifically for Gymshark operations. Radial and Gymshark anticipate comprehensive U.S. fulfillment support to go live in the second half of 2020.