First permanent Wired store debuts

A leading technology media brand has put down retail roots. 

Airport retailer Stellar Partners opened a Wired store in Newark Liberty International Airport, Newark, N.J. The first-ever permanent Wired location, the new store offers an assortment of tech accessories, gadgets and gear tailored to travelers. It was built in partnership with Condé Nast and Wired and was inspired by the brand’s pop-up shops.

“We are extremely pleased to work in such close partnership with the Condé Nast and Wired teams to bring the innovative Wired retail store to life,” said Stellar VP of business development & strategic alliances, Yasmin Sheriff. “This partnership means an exciting new retail experience for travelers.”

For the Newark Airport location, Wired and Stellar collaborated to answer the unique needs of the travel market with a product assortment based on Wired’s extensive experience and knowledge of the tech world and Stellar’s airport retail environment expertise.