First Look: Tractor Supply in store remodel milestone

Tractor Supply Company continues to update its store base via its “Project Fusion” remodeling initiative.

The country’s largest rural lifestyle retailer recently completed its 500^th remodel, at its store in Thompson’s Station, Tenn. Tractor Supply’s remodeling program is designed to create a more contemporary customer experience, with an improved layout for convenient and accessible shopping.

It also includes a “Customer Service Hub” with upgraded digital tools, an expanded assortment of apparel, tools, hardware, pet food, animal feed and more. (As part of the Project Fusion initiative, some stores have added a new Garden Center with an expansive assortment of lawn and garden products, others now offer a self-serve pet wash station or an on-site veterinary clinic.)

The Thompson’s Station remodel includes a new Garden Center that features an expanded assortment of annuals and perennials, shrubs and decorative plants, fruit trees, vegetables and herbs as well as pots, planters, fertilizer, soil and gardening hand tools. The store also has an enhanced floorplan with revamped floors, Customer Service Hub and new mobile devices that allow employees to seamlessly check customers out on the spot, receive and fulfill online orders and notify customers when their order is ready for pickup.

In addition, the location features a Carhartt store-within-a-store (one of the largest to date at a Tractor Supply store).

“Project Fusion is a crucial part of our strategy to offer the products customers want in an easy-to-shop, digitally-enhanced format,” said Hal Lawton, president and CEO, Tractor Supply. “Completing 500 Fusion stores is a significant achievement, and we are excited to celebrate with our team members, customers and neighbors in Thompson’s Station.”

Tractor Supply commemorated its 500^th store remodel milestone for posterity with a 10x10 canvas mural that will be gifted to the town of Thompson’s Station. A live muralist was on-site at the grand opening event to capture the history of Tractor Supply and its relationship with Thompson’s Station through art. The mural is the first in a series the retailer plans to roll out across the country. 

“For 17 years, our store has served the Thompson’s Station community as a destination for expert advice and premium quality products that help our customers care for their farms, animals, gardens, yards, pets and households,” said store manager Naomi Imgrund. “The Project Fusion remodel has improved our ability to do so.”

As of September 24, Tractor  Supply operated  2,027 Tractor Supply stores in 49 states and 180 Petsense by Tractor Supply stores in 23 states.

In October 2022, the company acquired 81 stores from Orscheln Farm and Home that will be rebranded to Tractor Supply by the end of 2023.