First Look: Smoothie King unveils updated store design; 200 stores in pipeline
Smoothie King is building on its 50-plus-year legacy with a new “brand evolution” plan that includes an updated store design and expanded menu offerings.
As part of the plan, the fast-growing quick-serve brand, which has more than 200 new store commitments in its development pipeline, is introducing a refreshed store design that offers a contrast from its more stark, functional aesthetic of the past. The updated design introduces warmth and approachability to better align with the brand's vision, the company said. .
The interior features branded artwork and merchandising that include a smoothie-inspired installation made from the chain’s iconic red straws, greenery, a redesigned menu board, updated lighting and a warmer color palette. The updates were designed to impactful for customers as well as practical to implement across the system.
“Together, these elements create a layered sensory experience that brings the brand's care commitment to life and fosters a more warm, welcoming environment for guests,” the company said.
[READ MORE: Smoothie King plots 90-plus openings for 2026]
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Image courtesy of Smoothie King. -
Image courtesy of Smoothie King.
Expanding Menu
The brand's food menu has quickly become a key growth driver, with an expanding lineup that will soon include flatbreads, along with continued innovation in its signature beverages. Smoothie King is also rolling out ovens across the system to support broader food expansion.
Campaign
Smoothie King is launching its new "The Best Kind of Delicious" campaign across traditional TV, CTV, social and digital media. It positions Smoothie King as a trusted option amid the abundance of online opinions surrounding nutrition today.
"At the heart of this evolution is a deep understanding of what our guests want and need from us today," said Claudia Schaefer, chief marketing Officer at Smoothie King. "Through extensive research and feedback, we've redefined how we show up across every touchpoint — from our menu to our messaging to the in-store experience – to better reflect our care and vision to make the world a better place by nourishing healthy habits."
Based in Dallas, Smoothie King Franchises has more than 1,200 units nationwide.
