First Look: RH goes for the gold in historic San Francisco site

Marianne Wilson
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Following a six-year renovation, RH has opened one of its most elegant locations to date.

The luxe home furnishings company, formerly known as Restoration Hardware, has opened an 80,000-sq.-ft. showroom (“gallery” in RH speak) at the historic Bethlehem Steel Building, described as the “crown jewel” of Pier 70 in San Francisco.  Constructed in 1917 and designed in the Classical Revival style by San Francisco architect Frederick H. Meyer, the landmark building has been meticulously restored and reimagined with great respect for its original vision, according to RH.

“We are both humbled and honored to play a part in the reestablishment of San Francisco’s historic shipyards, and to reimagine the iconic Bethlehem Steel Building into a place open to the public for the very first time,” said RH chairman and CEO Gary Friedman. “This was a rare opportunity to do what we love, in a city that we love and call our home.”

RH San Francisco continues the brand’s expansion into hospitality with The Palm Court Restaurant, a new “live-fire” concept set within a dramatic atrium of glass and steel with towering date palms and glimmering chandeliers. The stunning restaurant, which is sheathed in Italian Calacatta gold marble with a cascading center fountain, features two wine bars at its dual entrances.  

In addition, the new RH boasts a landscaped rooftop deck (or “park”)  complete with fire pits, that offers dramatic views of the city skyline, bay and bridge.

With five-floors, the new RH integrates the brand’s signature luxury home furnishings collections with rare art, antiques and artifacts from around the world. The entire lower level is devoted to RH Interior Design Firm & Atelier.

The 10,000-sq.-ft. space is the brand’s largest studio to date and includes private client presentation rooms with state-of-the-art technology, an RH Rugs showroom, design libraries dedicated to textiles and furniture and lighting finishes, and an “elegant jewel-box” gallery showcasing bath and cabinet hardware designs.

[Read More: RH details multiple 2022 initiatives; CEO cites ‘chaotic’ challenges in retail]