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First Look: Revo opens first U.S. store

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Performance sunglass and eyewear company Revo has opened its first brick-and-mortar store in the U.S.

The new location in Manhattan’s SoHo neighborhood is the company’s second overall location, the first being in Barcelona. At the new store, visitors are greeted by a series of displays showcasing the Revo's offerings, all of which feature the brand's signature NASA-based lens technology.

 Customers can discover and try on Revo's full array of lifestyle and performance styles for both men and women, including those produced through collaborations with Hall of Fame golfer Annika Sorenstam and Alpine skier Bode Miller.

Custom prescription sunglasses, limited edition styles, and collector's items will also be offered in the store.

"We are thrilled to bring Revo, an independently-owned premium American sunglass brand, to one of the best shopping areas in the world, SoHo," said Cliff Robinson, Revo CEO. "For the first time, the entire Revo collection will be under one roof in a key shopping destination where we look forward to interacting with Revo fans old and new alike. As a native New Yorker, this location is especially exciting, and we can't wait to make our mark in this influential neighborhood."

Founded in 1985, Revo has become a global performance eyewear brand known as a leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites.

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