Primark continues to expand its U.S. footprint.
The value-priced Irish fashion retailer opened a 34,200-sq.-ft. store in Fashion District Philadelphia, an area that spans three city blocks across 900,000 sq. ft. in the heart of downtown Philly. It’s Primark’s 13th U.S. location and third in the state of Pennsylvania. The store will create more than 350 new jobs.
Primark’s Philadelphia outpost features the latest trends in clothing for women, men and kids, along with footwear, accessories, lingerie, homeware and beauty – all at bargain prices. Primark has no e-commerce site, relying entirely on brick-and-mortar sales. The company has long maintained that the high-costs associated with selling online, which includes processing high volumes of returns, would mean it could no longer offer its signature low prices.
“We are delighted to welcome Philadelphians to our latest Northeast location in the US, bringing Primark’s unique formula of quality fashion, beauty and homeware with an amazing price tag” said Andy Stewart, president of Primark US. “Our Fashion District store will mark another important milestone in our ongoing expansion in the U.S. and bringing our Amazing Fashion at Amazing Prices to more and more customers.”
Founded in Ireland in 1969 and now owned by Associated British Foods, Primark operates more than 395 stores in 14 countries. The retailer made its U.S. debut in 2015, in downtown Boston (see end of article for all U.S. locations). Earlier this year, the company opened its first store in the Midwest, in downtown Chicago Looking ahead, Primark has signed leases to open a store at Tysons Corner Center, Tysons, Va., and Green Acres Mall, Valley Stream, N.Y.
Fashion District Philadelphia
Fashion District Philadelphia is a joint venture partnership with PREIT and Macerich. The area includes retail stores, experiential dining and entertainment, along with public art and evolving cultural events. With a prime location in Center City, The District is steps away from Philadelphia’s historic district and connected to Reading Terminal, the Pennsylvania Convention Center and SEPTA’s Jefferson Station.
Primark U.S. Locations
Downtown Crossing, Boston; Fashion District Philadelphia, King of Prussia Mall and Willow Grove Mall in Pennsylvania; Freehold Raceway Mall and America Dream Mall in New Jersey; Danbury Fair Mall in Connecticut; South Shore Plaza and Burlington Mall in Massachusetts; and Staten Island Mall and Kings Plaza Shopping Center, Brooklyn (New York) and Sawgrass Mills, Florida.