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First Look: Pop Mart bets on Las Vegas

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Pop Mart has opened its newest location as it continues to expand its footprint in the United States.

The Asian toy and collectibles brand has made its debut on the Las Vegas Strip, opening at Fashion Show Las Vegas. The opening marks Pop Mart’s eighth permanent U.S. store.

The brand opened its first permanent store at American Dream, the mega retail and entertainment center in East Rutherford, N.J. in September of last year. 

Other locations have since opened at Century City, Los Angeles; Glendale Galleria, Glendale, Calif.; Westfield Valley Square Mall, Santa Clara, Calif.; Bellevue Square, Bellevue, Wash.; South Coast Plaza, Costa Mesa, Calif.

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Pop Mart specializes in creating character-based  designer toys and collectibles in collaboration with renowned international designers and also collaborates with global entertainment powerhouses. The brand is also known for  its “blind" boxes, which features an assortment of items. The box can't be opened until after it has been purchased.   

The new store will carry the limited-edition Labubu Winner Figure, which will be exclusively available at the Las Vegas location. The store will also carry several products exclusively available for purchase in the U.S., including the Hirono Banger figure, Duckoo Turntable figurine, and more. 

“We are thrilled to bring our unique retail experience to the Fashion Show Las Vegas mall,” said Larry Lu, head of Pop Mart North America. “The opening allows Pop Mart to introduce new shoppers to designer toys, and engage with even more of our loyal fans and collectors across the country. The Las Vegas Strip is known for being home to a variety of pop culture iconography, and Pop Mart is excited to become a part of the local entertainment and shopping scene.”

China-based Pop Mart currently operates more than 450 stores in over 30 countries, with 2,300 Robo Shops (blind box vending machines).

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