First Look: Oner Active makes physical debut in NYC's NoHo
Women’s activewear brand Oner Active has made its brick-and-mortar debut.
The company opened its first store on Nov. 7 in New York City’s trendy NoHo neighborhood on Bond Street. The location spans 4,700 square feet, and offers the brand’s selection of leggings, shirts, sports bras, hoodies, sweatpants, accessories and more.
In addition to fan-favorite collections like SoftMotion, EnhanceLift and AirMove, the flagship will also introduce exclusive launches and limited-edition capsules.
Created in partnership with Paris-based design studio Harmo, the Bond Street store features steel fixtures, and soft lighting conceptualized by Lichtvision. Custom-built mannequins reflect diverse body types, while "shareable moments" are woven throughout, from the fitting rooms to a custom photo booth, according to the brand.
The shopping experience is also elevated by a custom scent featuring notes of bergamot, jasmine and palo santo crafted in Florence, Italy by internationally acclaimed perfumer Sileno Cheloni.
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Image courtesy of Oner Active. -
Image courtesy of Oner Active. -
Image courtesy of Oner Active. - Image courtesy of Oner Active.
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Image courtesy of Oner Active.
“New York has always felt like a city that represents everything we stand for at Oner – inspiring, strong and a relentless drive to be the best version of yourself,” said fitness influencer Krissy Cela, who founded Oner in 2020 and also serves as the brand’s creative director. “Opening our first store here is such an exciting moment for us. We’ve built this brand alongside our community, and being able to create a physical space where people can experience Oner in person, connect with one another and be part of what we’re building is incredibly special.”
[READ MORE: First Look: Dr. Martens unveils new store concept in Herald Square]
Oner says the New York flagship opening comes following a successful first half of 2026, where it closed the six-month period on $97.6 million in sales.
