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First Look: New upscale furniture store debuts in Texas

A new luxury furniture store concept focused on a personalized shopping experience has opened in Houston.

The Dufresne Spencer Group (DSG) has opened the first-ever location of its new retail brand, Worth & Co. The 40,000-sq.ft. flagship is located in the city’s upscale River Oaks area. Houston is the only planned location for now, with conversations to expand the brand to additional states and cities.

Worth & Co.’s mission is to deliver an elevated and enjoyable lifestyle-driven experience by providing premier products and services with the help of knowledgeable and enthusiastic professionals, according to DSG.

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In a twist from traditional furniture stores, all products offered in-store are completely customizable, so each item can be personalized to suit a customer’s unique taste and aesthetic. 

While the store’s main focus is furniture (from various manufacturers), Worth & Co. also has an area devoted to apparel and accessories, a café complete with a lounge and live music, and a spa-inspired space called Relax with recliners and massage chairs.

In addition, an in-store design center features different rug designs and luxury interior paint colors.

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