First Look: H&M opens new format at L.A.'s Original Farmers Market
H&M has kicked off its planned expansion in Los Angeles with a two-story flagship store at a historic landmark.
The Swedish apparel giant has debuted its reimagined store concept at The Original Farmers Market, an iconic venue with close to 90 grocers, retailers and restaurants, located at 3rd and Fairfax, adjacent to popular shopping center The Grove. Spanning approximately 15,000 sq. ft. across two floors, the store offers H&M's full assortment of womenswear and menswear, and marks the first of several new stores planned for Los Angeles this year.
H&M is touting its new flagship store as introducing a more “curated” customer journey with upgraded interiors and enhanced service features. Interior upgrades include translucent display walls, fluted stucco surfaces that aim to bring texture and warmth, and modular fixtures that allow the brand to showcase multiple fashion narratives simultaneously. The updated design is an evolution of H&M’s Times Square store concept, which opened last year in Manhattan's Times Square.
[READ MORE: H&M gives Times Square flagship an immersive makeover]
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Image credit: Getty for H&M -
Image credit: Getty for H&M -
Image credit: Getty for H&M -
Image credit: Getty for H&M
The new Los Angeles flagship also features several smart features. The store operates on RFID-enabled systems, ensuring precise stock accuracy and enabling quick item location within the store. For added convenience, customers can choose in-store pickup for online orders. Mobile checkout is also available, allowing employees to assist customers seamlessly.
Following the launch at The Original Farmers Market, H&M will further expand its presence in the Los Angeles area this fall with new stores at Beverly Center, Brea Mall, and, for the first time, in Beverly Hills, with a location on North Beverly Drive. Next month, H&M will also unveil a new flagship store at BLVD in Las Vegas.
"H&M's debut at The Original Farmers Market marks an exciting milestone in our Los Angeles expansion, serving as the first of several new store openings planned throughout the year," said Michael Beaumont, head of expansion for H&M Americas. "This flagship location introduces an elevated shopping experience – designed to complement H&M's strong fashion assortment and create a more inspirational environment for customers.”
H&M operates more than 4,000 stores in approximately 80 markets and online sales in 60 markets.
