Jamba unveils digital-friendly store design
Jamba has debuted a new store prototype that it hopes will help support franchisee success.
The fast-casual juice and food chain unveiled its next-generation "Hello Sunshine" format, aimed at creating a more engaging atmosphere for guests. The prototype is designed to make visits more personalized and convenient with features that include self-order kiosks, digital marketing screens, and streamlined store layouts.
Additionally, the new model provides strategic cost efficiencies and financial incentives for franchisees, the company said. It also can be consistently implemented across store formats, from in-line and endcap to drive-thru models, with expansion into high-traffic venues like airports and hospitals.
Jamba's updated design features the brand’s signature orange and "Hello Sunshine" branding throughout. It prioritizes a “seamless” consumer experience through the layout with freestanding kiosks and clearly defined grab-and-go areas for a frictionless customer experience. Dedicated digital order pickup zones further enhance convenience and decrease wait times, providing a designated space for the chain's growing volume of online orders.
The layout also features strategically placed "pause points" that encourage customers to engage with products and brand messaging. It also showcases the food preparation process, with workers making products fresh in front of guests, ensuring an “engaging” front-of-house experience.
"With the introduction of the 'Hello Sunshine' prototype, we are not just investing in the future of our brand and our franchisees, but also in the experience of every guest who walks through our doors," said Nathan Louer, chief brand officer of Jamba, which is part of the GoToFoods family of brands. "We want 'Hello Sunshine' to shine through in how we treat our guests, the products we serve, and the spaces they walk into. This innovative design enhances the customer experience while driving operational and cost efficiencies.”
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As of Dec. 29, 2024, Jamba had over 780 locations across 34 U.S. states, along with presence in South Korea, the Philippines, Taiwan, Singapore, Australia, Guatemala and Saudi Arabia.
