First Look: French soccer giant Paris Saint-Germain opens NYC flagship

A U.S. retailer will operate the first store of an international sports club in New York City.

Soccer team Paris Saint-Germain has opened a flagship on Manhattan’s Fifth Avenue. The new store is part of PSG’s long-term partnership with Fanatics and will be operated by Lids. At 5,760 sq. ft., it is the largest PSG location outside of France and is the result of a 10-year global merchandising partnership deal Fanatics and PSG signed in 2020 that includes, among other things, opening retail stores. (Fanatics owns a 50% ownership stake in Lids).

“The club is always pushing new boundaries and we are delighted to once again team up with our partners at Lids to expand its global retail presence in a key international market and help the club on its journey to becoming one of the most culturally relevant sports clubs and brands in the world,” said Zohar Ravid, senior VP, head of global corporate development at Fanatics. Fanatics and Lids also teamed up to open the first PSG in Los Angeles, at Westfield Centure City, last May.

The new flagship houses an extensive product assortment of team jerseys, headwear, accessories, with a full range of Nike and Jordan teamwear, one-of-a-kind collabs, fashion collections and N.Y.-inspired Paris Saint-Germain.

Other features include a customization station, a signature feature present in many Lids retail locations, where customers can personalize their Paris Saint-Germain gear on-site. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase.

“Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world,” said Fabien Allègre, brand director at Paris Saint-Germain. “We are delighted to work with Fanatics to reinforce our presence in North America and to have a retail expert in Lids operating the store. The club is now the number four sports club in the world on social media and our fanbase, worldwide and especially in the U.S., is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth.”