First Look: David Yurman opens new Miami store
A luxury jewelry brand has opened a new flagship in the heart of Miami’s Design District.
David Yurman’s newest boutique takes inspiration from the “precious metals and stones” of the brand’s collection, while the construction embodies the "essence of the brand's artistry," according to the company. The store’s design was overseen by president and chief creative officer Evan Yurman with Italian architect Andrea Tognon and consulting creative director Bernadette Blanc.
"We are thrilled to be opening our new Miami flagship in the center of the art community," said Evan Yurman. "As a brand founded by two artists, this space reflects our family legacy and shared vision to create beautiful things that inspire us–whether that be our product, store experience, or design. Collaborating with Andrea Tognon and Bernadette Blanc, we believed there was no better location to debut this one-off concept in a neighborhood fueled by artistic fervor and heritage that attracts many of our existing and future consumers."
Inside the new store, guests will find “meticulously crafted” fixtures made of various stone finishes, resembling jewelry insertions. A stepped wall inside is made of vertically cut pieces of granite, moving in a curve, displayed like a necklace. Tributes to the brand's Cable appear throughout the space, as seen in the sculpted handrail at the store entrance, as well as the circular vitrine underneath the staircase.
-
Image courtesy of David Yurman. -
Image courtesy of David Yurman. -
Image courtesy of David Yurman. -
Image courtesy of David Yurman.
On the second floor, a private salon overlooking the Design District features the brand's men's, women's and high jewelry collections mixed in with a collection of David Yurman's personal artwork and private objects.
The new boutique features exclusive styles, inspired by Miami's “magnetic” atmosphere, landscapes, and tropical sunsets. Featuring bold and semi-precious stones in electric pinks, neon greens, cobalt blue, and fire orange, David Yurman says these pieces embody the “excitement and vitality” of the city.
"The retail world is constantly rethinking itself," said Tognon. "As we collaborated with Evan Yurman on this project, our main goal was innovation coexisting with the brand's rich heritage. Working together, we were able to design a classic design ground in which new and existing consumers can feel comfortable exploring.”
[READ MORE: Luxury fashion losing steam, according to YouGov data]
David Yurman jewelry is available on DavidYurman.com and at 49 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized network of retailers.
