Target Corp. has opened a location on one of the busiest blocks in New York City.
The discounter has opened a 33,000-sq.-ft. store in Manhattan’s Times Square, on 42nd Street between 7th and 8th Avenues. The outpost, Target’s 92nd location in the greater New York City area, is located at Tishman's E Walk retail and entertainment complex, which is wrapping up a $60 million renovation.
Befitting the area’s neon and glitz, the exterior of the new Target features an 84-foot-high, curved digital display and an illuminated sign of the retailer’s Bullseye the dog mascot — complete with an animated tail.
Unique design elements that reference the big city locale are sprinkled throughout the store. Colorful mosaic tiles spell out “Times Square” on the lobby walls, while exposed ceilings and suspended steel panels channel the industrial vibe of a subway platform. The store interior’s features polished concrete floors, backlit wall art and bold graphics (behind the checkout).
Situated between two of New York City’s largest subway stations. Target Times Square is designed for visitors and locals alike. It features a CVS pharmacy, grab-and-go food options and contactless grocery pickup services.”
We’re excited to bring the joy of Target to new guests and help them discover a unique shopping experience tailored to the needs of our community in the heart of New York City,” said Dan Rivera, store director of the new Times Square store. “We offer fresh groceries and essentials for a mid-week grocery run, a convenient CVS pharmacy location, easy grab-and-go food and beverage options for busy city dwellers, tourists, and much more.”
Target noted that the Times Square store exemplifies its strategy of operating stores in spaces of any size — including where a traditional store may not fit — and tailoring them to best serve the community. In addition to small-format stores such as the one in Times Square, the retailer is also planning to open stores up to 140,000 sq. ft. this year.