First Look: Check out Rolling Stones NYC pop-up store
The Rolling Stones are painting NYC and LA red — and black.
RS No. 9, the retail format focused on the legendary British rock band, has opened two U.S. pop-ups, with locations in New York City’s Union Square neighborhood and another on Santa Monica Blvd. in Los Angeles.
The temporary stores, which are open until Oct. 29, mark the first expansion of the RS No. 9 retail brand outside of the U.K., where it made its debut in 2020 with a permanent store on Carnaby Street in London. The pop-ups opened as the Rolling Stones released their first album (“Hackney Diamonds”) of new songs in 18 years.
"We're thrilled to bring the RS No 9 to new shores to support our album," said the band. "We hope our international fans are excited to experience everything the store has to offer."
Similar to the London store, the pop-ups are awash in the band’s signature colors of red and black. The stores feature Hackney Diamonds-related merchandise and items from brand’s recently announced collaboration with New York City-based creative studio KidSuper, including T-shirts, hooded sweatshirts, hats and other accessories. Signed fine-art prints and limited-edition music formats from Rolling Stone band member Ronnie Wood are also available.
In addition, the stores carry the highly-limited RS No. 9 red vinyl — an exclusive format of the new album recreated in the band’s signature red pantone — which was previously only available physically from the RS No. 9 Carnaby location.
The Rolling Stones have also launched a global e-commerce shop equipped with a 360° virtual experience so customers can have the experience of shopping inside the store using their phones and PCs.
In Japan, a semi-permanent physical location, dubbed RS No. 9 Harajuka, is set to open in Tokyo’s fashionable shopping district, showcasing the elevated product mix alongside Japan-exclusive music and merchandise.
The RS No. 9 retail concept was created in partnership with Bravado, Universal Music Group's merchandise and brand management company. Bravado represents artists in more than 40 countries and provides services that include sales, licensing, branding, marketing and e-commerce.