First Look: Check out Bloomingdale’s newest store

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First Look: Check out Bloomingdale’s newest store

By Marianne Wilson - 03/06/2020

Bloomingdale’s has opened a location in the heart of Silicon Valley.

The three-level upscale department store is the centerpiece of the 500,000-sq.-ft. expansion of Westfield Valley Fair in San Jose, Calif. The spacious and stylish 150,000-sq.-ft. store is the retailer’s eleventh location in California and 35th full-line store nationwide. 

Shoppers can enter Bloomingdale’s through the mall’s newly expanded indoor galleries and outdoor plazas or parking deck. Inside, the store’s interior offers an inviting atmosphere that pairs the brand’s signature black-and-white checkerboard with decorative tiles. Shoppers can unwind and recharge in seating areas located across all three floors.

The first floor is home to designer accessories, fine jewelry and more. 

It also houses an extensive beauty area, complete with private spa rooms and makeup stations for complimentary makeovers, and a rotating pop-up shop, [email protected]’s, driven by “culturally relevant themes and curated by guest tastemakers.” The initial theme is “world bazaar” and features a globe-spanning selection of handcrafted pieces and unique international finds. 

The second floor features ready-to-wear, intimate apparel, young world (apparel, baby gifting, strollers, car seats and accessories) and a style studio with cross-brand stylists to help customers curate their wardrobe. The third floor is home to the men’s department and the home department, which has a demo area for food demonstrations. It also has a registry area with dedicated consultants. 

The second floor’s offerings include a style studio, home to cross-brand stylists a registry area with dedicated consultants on the third floor. 

Additional services include a home stylist, on-site alterations, a buy-online-pick-up-in- store station and more. Exclusive to the Valley Fair store is AnQi, a modern bistro and noodle bar restaurant concept. 

“We’re excited to expand the Bloomingdale’s brand in Northern California with the addition of a new full-line store in San Jose,” said Tony Spring, chairman and CEO of Bloomingdale’s. “This store embodies the brand’s most modern and creative thinking to date.”