First Look: Bristol Farms unveils new store concept

Bristol Farms has debuted a new grocery market concept complete with a food hall.

The Southern California upscale specialty grocer has opened Bristol Farms Newfound Market, at the Irvine Spectrum Center, an outdoor shopping and entertainment center in Irvine, Calif. The nearly 34,000-sq.-ft. store combines a food hall featuring seven of its own chef-created restaurant brands with Bristol Farm’s signature grocery market. There is also a wine department.

The market features an open, warm, and modern environment. On the grocery side, it offers local and international products, with a strong emphasis on local and organic produce. It features more than 350 varieties of cheese, thousands of natural and organic items, full-service seafood and meat counters, hot and cold food bars, a BBQ sandwich menu (with in-house smoker and rotisserie), floral items, fresh bakery items. Other features include a large assortment of ready-to-eat meals and natural living and housewares departments.

The food hall offers the following fast-casual offerings:

• Horton's Hot Chicken: An artisan fried chicken shop;
• Rooted Plant-Based Plates: A fast-casual venue offering signature and seasonal vegan dishes with local produce and international flavors;
• Swell Seafood: Inspired by seafood shacks along Pacific Coast Highway, Swell takes casual beachside food and gives it a global twist;
• Pikapika: Modern meets traditional at this sushi outpost;
• goodgreens: Offers build-your-own and signature salads;
• Heart & Hand: A European inspired café with an outdoor patio and fire pit; and
• Viaggio Pizzeria: The full-service Italian restaurant offers outdoor seating and a full bar.

"This year marks our 40th anniversary and Bristol Farms Newfound Market showcases the many innovations we will roll out to the company,” said Adam Caldecott, CEO of Bristol Farms. “So much of what we do is driven by a genuine passion for good food. Our Irvine location will bring together all the local, artisanal, and seasonal items you've come to expect from Bristol Farms.”