First Look: The Body Shop unveils new concept store
The Body Shop is putting the spotlight on its longstanding green ethos and activist DNA with the North American launch of its newest retail format.
The natural beauty brand has transformed its store at CF Pacific Centre, in Vancouver, Canada, into an “activist workshop” that encourages shoppers to explore and recycle products and learn about how to “fight for a fairer and more beautiful world.” It’s the third location for the concept, with one in London and one in Hong Kong.
The store’s features include a refill station. As part of The Body Shop's new refill program, consumers can purchase refillable aluminum bottles and fill them with various shower gels. There is also a water station where shoppers can refill their water bottles.
The revamped space has been outfitted with sustainable store fixtures such as reclaimed wood and recycled plastics to help minimize its environmental footprint. It utilizes zinc facade cladding, an eco-friendly material that requires less energy production than other metals and can be produced from recycled materials taken from demolished or re-roofed structures. The store also boasts worktop surfaces that are manufactured from 100% recycled material destined for landfill.
In addition, the store features an “activism corner,” a dedicated space where customers can learn about the brand's activist roots and campaign for social change around issues ranging from gender equality to fighting cosmetic animal testing. They can also find out how they can get involved and take a stand with The Body Shop's global and local collective of fearless activists.
The Vancouver location will continue its 'Return. Recycle. Repeat.' program. The program, in partnership with Terracycle encourages shoppers to return their empty bottles, jars, tubs, tubes and pots in exchange for a future purchase voucher.
"Our newly transformed Pacific Centre location showcases the best of The Body Shop's brand values," said Hilary Lloyd VP of Marketing and Corporate Responsibility at The Body Shop. "The new Vancouver concept store marks the return to our activism roots. We want our customers to roll up their sleeves and join us in playing with product, recycling, refilling and campaigning for issues that progress equality."
The Body Shop operates about 3,000 retail locations in more than 70 countries. Along with Aesop, Avon and Natura, The Body Shop is part of Natura &Co.