First Look: Bloomingdale’s opens first new store in four years
Bloomingdale’s has officially opened the doors to its new location in Norwalk, Connecticut.
Located at the newly opened SoNo Collection shopping center, the full-line store is Bloomingdale’s first new store since it opened in Honolulu, Hawaii in 2015. It also is Connecticut’s exclusive Bloomingdale’s location.
The three-level, 150,000-sq.-ft. store features a curated assortment of designers, along with extensive beauty and wellness offerings (including two spa rooms) and a spacious home department. The interior design is fashioned in the brand’s iconic black and white checkerboard which is paired with concrete tiles and accented with decorative tiles to create a welcoming and upbeat atmosphere. Seating areas are mixed in throughout the space for shoppers to unwind or catch up with a friend.
The new Bloomingdale’s includes the retailer’s rotating themed pop-up concept, The Carousel @ Bloomingdale’s. The current installation, called Gift Hub, is being done in partnership with Google Nest. It houses an assortment of tech and entertaining essentials.
The Norwalk store offers Bloomingdale’s signature services. Shoppers can make an appointment with a fashion stylist on the second floor or home stylist on the third floor. There’s also a home styling studio where customers can lay out fabrics and samples for a more personal approach. Additional services include on-site alterations, a personal shopper, a buy-online-pickup-in- store station and more.
“We’re excited to be expanding the Bloomingdale’s brand and opening our new Norwalk store,” said Tony Spring, chairman and chief executive officer of Bloomingdale’s. “Connecticut is home to a wonderful community of Bloomingdale’s shoppers and this store was built specifically with them in mind.”