First Look: Birkenstock opens 15th U.S. store
A German footwear brand is continuing to expand its presence in the United States.
Birkenstock has opened its 15th company-owned retail store in the U.S. with a new outpost in Chestnut Hill, Mass. It joins he brand's growing Boston-area footprint following last year's opening on Newbury Street in the city.
The Birkenstock Chestnut Hill store offers products for women, men, and kids, including the brand's iconic sandals and clogs, and a range of sneakers, shoes, boots, socks and more. Customers can also find the brand’s Care Essentials collection, focused on foot and body care products.
[READ MORE: First Look: Birkenstock expanding in the U.S. and abroad]
Described as being designed through the lens of “Birkenstock heritage,” the new location features signature materials such as cork, felt, and leather that aim to create a “warm, tactile environment” that invites guests to discover the full collection.
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Image courtesy of Birkenstock. -
Image courtesy of Birkenstock. -
Image courtesy of Birkenstock.
"Chestnut Hill is a natural next step for us in the Boston area,” said David Kahan, president and managing director at Birkenstock Americas. “This new space allows us to bring Birkenstock to both our loyal fans and those just discovering the brand, furthering our connection to an area that has embraced us for generations.”
With its roots traced back to 1774, Birkenstock assembles over 95% of all products in Germany and sources over 90% of materials and components from Europe. In addition to its growing U.S. footprint, Birkenstock operates approximately 40 stores across Europe.
