"Heel pain (plantar fasciitis) is extremely common in women and can be debilitating,” said McMillan. “Frankie4 exists because living with painful feet is not 'normal', and making the change to good-for-you, supportive footwear is a simple solution for so many.”With most of our styles, including our Sole Saver Pack, this enables us to adjust the fitting of the shoes then and there to accommodate different foot types.”
Frankie4 is known for its “sole hero footbeds,” which lift, cradles and cushions the heel, while its arch support goal is to help with better lower limb alignment. The brand’s proprietary “sole saver pack” helps customers mix-and-match according to their needs, whether for a narrow, regular or wide fit.
The company is dedicated to responsible production. The forefront foam lining featured in some shoes is a re-engineered textile made from recycled water bottles. The brand also uses LWG-certified leathers, recycled cotton in shoe laces and recycled packaging.