To drive growth in 2016 Lululemon will again rely on a rapid pace of store expansion and an e-commerce fueled same-store sales increase after that combination enabled the company to achieve record results and surpass annual sales of $2 billion in 2015.
Lululemon dramatically increased its selling space last year, adding 57 new stores to a base of 316 stores to end the year with 363 units. The surge in new store construction is understandable given that Lululemon’s sales per square foot of roughly $1,500 is among the highest in retail.