Figs expands brick-and-mortar presence with Philly store
Healthcare apparel brand Figs, Inc. has opened its second store in a major healthcare hub.
Figs' new store, dubbed “community hub” by the brand, has opened in the Rittenhouse Square neighborhood in Philadelphia. At over 4,200 sq. ft. and covering two floors, the new location is approximately four-times larger than Figs’ first Community Hub, which opened in Los Angeles at Century City Mall late last year.
The Rittenhouse Figs aims to give healthcare professionals a “first-class shopping experience,” with store features including an embroidery workshop and a mezzanine area with a lounge and café.
Figs opened the Rittenhouse store during the 2024 Olympic and Paralympic Games as an activation for its Figs x Team USA campaign honoring the USA Medical Team. The activation concluded on Sept. 9, and the store permanently opened on Sept. 19. Figs says it anticipates opening new locations "in 2025 and beyond."
Figs, which was founded with the mission of offering healthcare professionals an alternative of stylish, comfortable scrubs to traditional workwear, says Philadelphia is a “natural location” for its second retail store, as the city has one of the highest numbers of healthcare professionals in the United States. The new store is located within two miles of five healthcare institutions.
“We are thrilled to be opening our second Community Hub, and we’re especially excited to do it in Philadelphia,” said Trina Spear, Figs’ CEO and co-founder, who spoke with Chain Store Age about the brand’s expansion into physical retail last year. “Philadelphia is truly at the heart of healthcare in the U.S., and we can’t wait to welcome our ‘Awesome Humans’ to this space. Figs exists to help healthcare professionals look good, feel good, and perform at their best, thereby transforming the experience of being a healthcare professional. To deliver on that, we believe that an omnichannel experience – both online and offline – is the future.”
[READ MORE: Figs adds Lululemon leader to C-suite]
Launched in 2013, Figs went public in 2021. In 2022, Figs generated more than $500 million in net revenues, almost exclusively online.
