Fatburger adds 40 stores to Florida pipeline

Fatburger is slated to grow its presence in the Sunshine State in a big way.

FAT (Fresh, Authentic, Tasty) Brands Inc., the fast-casual burger chain’s parent company, has announced a new development deal with existing franchisee Whole Factor Inc. to open 40 additional Fatburger locations across Florida over the next 10 years, including new areas such as Jacksonville.

Since 2021, Whole Factor Inc. has been steadily growing the Fatburger brand across the state with a 14-unit development deal to grow in the Orlando and Tampa areas, with two restaurants open to date in Riverview and Celebration.

“Two years ago, Fatburger made its return to the state of Florida after a 20-year absence, and we are not looking back,” said Taylor Wiederhorn, co-CEO and chief development officer of FAT Brands. “Our Riverview and Celebration locations have exceeded expectations with an incredible fanbase that loves our cooked-to-order burgers, fries, and hand-scooped milkshakes. Whole Factor is an excellent partner that understands what makes Fatburger such a unique, beloved brand, and their future growth will cement Fatburger as a key burger player in the state of Florida.”