Fast-casual chain opens virtual restaurant

The doors to Health Tribes are opened via browser or mobile app.

Just Salad, a New York-based fast-casual dining retailer focused on healthy eating, is partnering with on-demand delivery provider Grubhub to launch a digital-only foodservice concept. Known as Health Tribes, the virtual restaurant features a variety of diet-specific recipes that will be available on the Grubhub and Just Salad websites and mobile apps.

Health Tribes customers can find nutritionist-verified recipes based on their individual dietary preferences. Just Salad developed the Health Tribes virtual restaurant to provide curated recipes for those following Keto, Vegan, Gluten-Free, and Paleo diets.

"Just Salad has always been dedicated to making healthy food accessible to everyone, and the Health Tribes brand is a continuation of that mission," said Stephen Swartz, VP of marketing at Just Salad. "As the dietary needs and preferences of our guests evolve, we're taking this step with Grubhub to evolve right alongside them."

"Whether it's picking up on the go or ordering lunch to the office, Just Salad has recognized the changing tastes of consumers, and we're excited to partner with them on this new concept. We want to empower our diners to find what they want - and need - for their own lifestyle, and the new Health Tribes menu is making that possible," said Raleigh McClayton, VP & GM, business development/enterprise at Grubhub. "By leveraging our data and insights across the platform, we were able to work with Just Salad to help strategically inform new concepts and menus, and we see this as the first phase of innovation around their virtual restaurant concepts."

Founded in 2006, Just Salad operates nearly 50 locations serving build-your-own meal combinations in New York, New Jersey, Florida, Illinois, Pennsylvania, North Carolina, and Dubai.