Fashionphile opens huge showroom in the Big Apple — complete with ‘The Cage’

Marianne Wilson
Marianne Wilson profile picture
Fashionphile headquarters in Carlsbad, California.

Fashionphile is promising the world’s largest collection of Hermès Birkin bags at its new location in Manhattan’s West Chelsea neighborhood.

The luxury handbag and accessories resale platform’s new 60,000-sq.-ft. authentication center and showroom is designed as a destination where consumers can shop, sell and witness the inner workings of a resale company. The assortment features pre-owned accessories from brands that include Hermès, Chanel, Louis Vuitton, Rolex, Prada, Cartier and Patek Philippe. Visitors can also get an inside look into how the company authenticates and processes the items they see online.

The space houses the company's operations, including authentication, shipping and receiving, warehousing and a photo studio. A high-security, climate-controlled storage area, called "The Cage," houses up to 15,000 luxury handbags and accessories at any given time, including the largest collection of Hermès Birkin bags in the world. The space also has eight procurement offices where customers can sell their items to Fashionphile.

Located in the iconic Starrett-Lehigh building, the operations center and showroom is double the size of the reseller’s headquarters in Carlsbad, Calif.

It also marks Fashionphile’s first corporate presence in New York City. (The company also has a showroom on Madison Avenue.) Fashionphile also operates a 105,000-sq.-ft. distribution center in Moonachie, N.J., and two technology offices, in Los Angeles and Provo, Utah.

Fashionphile was founded in 1999 as an eBay store. The company describes itself as the country's largest resale platform for buying and selling ultra-luxury, pre-owned accessories. In 2019, Neiman Marcus Group acquired a minority stake in Fashionphile, which became the exclusive re-commerce partner of the luxury retailer. To date, 10 Fashionphile Selling Studio locations have opened in Neiman Marcus stores, with new locations to come.

[Read More: Neiman Marcus ups commitment to resale, sustainability efforts]

“After more than two decades of tremendous growth, Fashionphile is thrilled to expand our operations to the East Coast and open a corporate authentication center & showroom for our customers in the heart of New York City," said CEO Ben Hemminger. "We pride ourselves on providing best-in-class service to our customers, and this move enables us to expand our capabilities even further as the leading re-commerce company for ultra-luxury accessories.”