Fashion, beauty veteran joins Bath & Body Works C-suite
Bath & Body Works Inc. is adding to its C-suite through the creation of a new role.
The personal care and home fragrance company has named Veronique Gabai-Pinsky as its first-ever chief brand & product officer, effective May 18, 2026. In the new role, she will lead the company’s brand and product organization by elevating its consumer proposition, advancing its fragrance leadership, accelerating innovation, and reigniting the brand, according to Bath & Body Works.
Gabai-Pinsky has been serving as a creative product & brand adviser to Bath & Body Works since November 2025, partnering with teams to elevate the brand and product experience. In 2019, she founded her namesake brand, Veronique Gabai, and previously served as the president of the Vera Wang Group for two and a half years, overseeing global operations.
Earlier in Gabai-Pinsky’s career, she spent 13 years at The Estée Lauder Companies, including her instrumental role as global president of the company’s fragrance division and independent skincare brands. She previously held leadership roles at Symrise, Guerlain and L’Oréal.
“Since joining us as an adviser, Veronique has already made an impact, bringing renewed creativity and a strong instinct for how to connect authentically with today’s consumers,” said CEO Daniel Heaf. “As our first chief brand & product officer, she brings a powerful combination of deep product experience, fragrance expertise, brand building and a track record of translating consumer insight into compelling products and brands. With her leadership, we are strengthening our ability to create innovative products, re-ignite our brand and meet the evolving expectations of today’s consumer.”
Bath & Body Works operates more than 1,900 stores in the United States and Canada, along with more than 500 international locations.
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“Bath & Body Works has a unique ability to connect product, emotion and everyday feel-good rituals in a way very few brands can,” said Gabai-Pinsky. “Having seen firsthand the strength of the team and the opportunity ahead, I’m excited and honored to build on that momentum by elevating product innovation, deepening our storytelling and connection with consumers, and creating even more inspiring experiences that resonate with today’s consumer.”
