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06/03/2021

Facebook, Instagram ‘make it with pride’ in June

Dan Berthiaume
Senior Editor, Technology
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Facebook and Instagram are offering LGBTQ-friendly products, events and resources in honor of Pride Month.

Throughout June, Facebook and its subsidiary Instagram are running a program called “Make it with Pride.” Shop tabs on mobile will feature curated #Pride collections of brands and products, designed to make it easier for consumers to discover and shop businesses founded by and in support of the LGBTQ community. 

In addition, Facebook will dedicate its June 11 and June 18 Live Shopping Fridays weekly summer livestream shopping events to Pride Month. The June 11 event will highlight Sephora products from LGBTQ founder brands, while the June 18 event will feature wristbands from accessories brand Zox that benefit the LGBT youth nonprofit the Trevor Project. Later in June, a one-day Instagram Live Shopping event will be hosted by an influencer in the LGBTQ community.

On Wednesday, June 23, Facebook and Instagram will provide a day of learning, inspiration and live networking for LGBTQ small business owners. The program will focus on programming for small businesses and be hosted in partnership with the National LGBTQ Chamber of Commerce. 

An increasing number of retailers are offering digital promotions and special events to commemorate Pride Month. Amazon, Giant Food, and Kenneth Cole have all released a variety of LGBTQ-themed online and mobile commerce programs.

LGBTQ business-owners and their customers can also post to Facebook and Instagram using new Pride-themed stickers. The social platforms have pledged to support LGBTQ businesses throughout the year, as well as during Pride Month.