Facebook expands shopping features
In addition, Facebook is expanding availability of Facebook Shops, a feature that aims to level the social retailing field for small-to-mid-sized businesses (SMBs). Initially released in May 2020, Facebook Shops is designed to enable SMBs to set up a single online store for customers to access on both Facebook and Instagram.
In the coming weeks, Facebook Shops will be made available to any eligible business with new customization features, messaging, and analytics to help measure results. These include new design layouts for featuring single products or groups of products, real-time preview of collections as they are designed, the ability to automatically create Shops for new sellers, and new insights to measure results in the Facebook Commerce Manager platform.
Furthermore, a new messaging button on Shops is designed to streamline customer messaging of businesses via Facebook Messenger, WhatsApp, or Instagram Direct. Customers can view products within the chat, enabling them to share products with friends and family to get feedback before making a purchase. Facebook is testing this feature on Messenger and Instagram Direct now, and will start testing it on WhatsApp soon.
“We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business,” Facebook said in a corporate blog post. “That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online.”
Facebook is waiving selling fees for retailers through the end of the year to reduce the cost of doing business online during the current economic crisis.