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03/02/2021

Fabletics finds solution for better search performance

Dan Berthiaume
Senior Editor, Technology
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An activewear retailer with a Hollywood connection is boosting its search revenue and transaction rate metrics.

Fabletics, which was co-founded by actress Kate Hudson as an e-commerce site in 2013 and now operates 50 stores nationwide, is helping online shoppers find the right product in the right place at the right time. Due to the number of items in its catalog, Fabletics found that not having a product discovery tool available prevented shoppers without a specific product name in mind to narrow down their search based on style or attributes.

Since 2019, the company has been utilizing Searchspring search and merchandising solutions to effectively manage how it presents its assortment to online customers, and obtaining a growing range of results. With high levels of variability in its product categories, Fabletics is now able to create different campaigns and promote a mix of new, bestselling, and in-stock products.

In addition, Fabletics is leveraging semantic search capabilities of Searchspring technology to enable customers to enter the product attributes they want, or search using natural language. The retailer can also curate product collections, display landing pages for specific influencers featuring limited-edition products, and draw actionable data from the platform’s insights. 

In its first year of using Searchspring, Fabletics increased search revenue by 23%, and search transactions by 22%.

“We don’t usually work with vendors but we are incredibly impressed with what Searchspring can do,” said Jamieson Yee, senior VP of global product & QA at Fabletics parent TechStyle Fashion Group. “It’s probably one of the best platforms I’ve seen, and I’m a product manager. For me, it was all about the usability and giving power back to our marketing teams.”