Retail Without Limits: Meeting the Needs of the U.S. Consumer

8/1/2017

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If one phrase could sum up the seismic change that has occurred in commerce and in society during the past 10 years, it may well be “triumph of the individual.” Retailers who fail to give consumers access to what they want, when, where and how they want it, at a competitive price, will not be able to compete in the omnichannel marketplace. Yet even individuals have certain demographic traits they share depending on where they live. In this report, retailers will discover how the preferences of U.S. consumers differ from and are similar to the preferences of global consumers, and what this means for their omnichannel customer engagement strategies.

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