How to look deeper into retail paint decisions for maximum ROI

Nowhere does “customer experience" come into play more than in the impact a store’s image has on the shopper. Creating a strong visual presence is increasingly crucial in a market where brick-and-mortar competes head-to-toe with online dollars and customer’s tastes are more discerning than ever.

Paint is integral to the day-to-day performance of the store and how it reflects the promise of the brand. It isn’t just a necessary expenditure — it’s part of the big picture. Here are a few ways to look deeper into your paint decisions to create winning experiences for your customers while driving ROI in your bottom line.

In this white paper, we discuss:

• How to understand the true cost of paint


• Different paint solutions based on technology, function and environment


• The newest generation of paint products for retail


• A retail case study in paint innovation

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