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The Four Roles of the Retail CIO


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The modern retail CIO is extremely busy, as evidenced by high turnover rates in the position. However, the responsibilities of the retail CIO can essentially be boiled down to four major roles: Business Transformer, Customer Expert and Advocate, Technology Visionary and Culture Warrior. In this e-book, Oracle chief communications officer Bob Evans examines how great retail CIOs rise to challenges of fulfilling each role, even as they inevitably gravitate toward one role over the others.

Learn how to strike a balance between advocating for the value technology brings to business, leveraging retail science to unlock and amplify the customer’s voice, keeping an eye on both emerging technologies and “the basics,” and driving a responsive organizational culture of innovation. Real-world examples from Oracle clients including Neiman Marcus, Groupe Dynamite, Ulta Beauty, Charming Charlie, Kohls, Perry Ellis and Gordmans help illustrate Evans’ philosophies.

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