Combining In-Store IoT Data, Online Shopping Data Builds a True Omnichannel Shopping Experience
Retailers are swimming in data from every possible source and touchpoint, but such a wealth of information brings its own set of challenges, most critically the ability to integrate data from the digital experience to what’s collected in the physical store. To achieve this is to truly become omnichannel — a retailer that sees a seamless view of the shopper journey.
In this special report from Arm, learn five ways to use an IoT data platform that delivers automated insights to enhance shopper engagement and optimize ROI.
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