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Electric car brand ‘pops up’ at Macy’s

A pop-up shop dedicated to Polestar has opened at Macy’s location on Union Square in San Francisco.

The pop-up showcases the design-focused brand’s, line-up of performance electric cars. Shoppers can experience and test drive the Polestar 2.

“Our spaces are designed to inspire, inform and delight while creating a unique, memorable experience that always puts the customer first,” said Gregor Hembrough, head of Polestar North America. “We aim to make buying our cars as fun as owning them.”

Cushman & Wakefield Retail Services represented both parties in the transaction.

“This is an exciting as well as significant store opening in Union Square, an area which has seen a scarcity of retail newcomers during the pandemic,” said Kazuko Morgan, vice chairman of Cushman & Wakefield. “Polestar chose the Macy’s location given its high-profile nature and in being one of the most prestigious locations in San Francisco. They’ve really created an experiential storefront space coinciding with the innovative vision of their brand.” 
Polestar offers a digital-first model, in which everything from configuring a car to booking a test drive can be done online. Polestar retail “spaces” are minimalistic, modern and functional, and packed with innovative solutions.

AR and VR allow visitors to see the cars in various configurations and environments. Atelier tables give a workshop-like feel, encouraging prospective owners to get creative. Material and color samples are on hand, providing a tangible version of what’s displayed on screens throughout the space. The entire environment is in keeping with Polestar’s design and experiential values.

Macy’s is thrilled to welcome Polestar to Union Square,” said Charles Kim, store manager at Macy’s Union Square. “Polestar’s innovative vision and brand is the perfect addition to this iconic San Francisco location, offering an exciting and interactive experience for visitors.”

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