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05/26/2020

East Coast c-store chain comes out with curbside

Dan Berthiaume
Senior Editor, Technology
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Users of the Cumberland Farms consumer app have a new way to fulfill purchases.

The Massachusetts-based regional convenience chain is launching curbside pickup via its SmartPay rewards app at participating stores in Connecticut, Florida, Maine, Massachusetts, New York, Rhode Island, and Vermont. Available daily between the hours of 6:00 a.m. - 9:00 p.m., the service enables customers to order everyday essential items, beverages, and hot food including pizza to be delivered to their vehicle curbside or at the pump while they fill up on gas.

Customers must have the latest version of the SmartPay rewards app in order to use curbside pickup. After selecting the "Curbside Pickup" tile on the home screen, shoppers then complete their order and receive a push notification and email when the order is ready for pickup. The SmartPay rewards app is free to download and use.

"Curbside pickup provides our guests a convenient, seamless and contactless way to shop for their everyday needs," said George Fournier, president of Cumberland Farms parent company EG America. "We hope that this service helps make life a little bit easier for our guests as we all return to a new normal."

Headquartered in Westborough, Mass., and a subsidiary of EG Group, Cumberland Farms operates nearly 600 convenience stores across Connecticut, Florida, Maine, Massachusetts, New Hampshire, New York, Rhode Island, and Vermont.