Dutch Bros employees double as content-creating artists for chain

Dutch Bros continues to create long-term career pathways for its employees.

The fast-growing drive-thru coffee chain has launched the Dutch Bros Creative Collective (DBCC), with a goal of creating compelling futures for its “broistas” (employees)  who also create content and dream of working in the creative field. The program helps its them gain valuable experience while also being compensated at competitive industry rates.

The DBCC is currently comprised of 12 employees who are also artists. They produce and create content for use by Dutch Bros that captures the true vibes of working at the company. The content, which ranges from photography to videography, can also be added to the employees’ portfolio to help them land future creative projects.

"The DBCC was inspired by our broistas,” said Daniel Jeremiah, VP of internal brand at Dutch Bros. “We constantly saw really rad content being created from our broistas working in the shops. So we thought to ourselves, Why not tap into those who live and breathe our brand every day? After that, it was a no-brainer and from there the DBCC was born.’

The DBCC is just one of the many ways Dutch Bros looks to highlight its most important brand advocates: broistas, according to the company. 

“From offering a broista to operator leadership pathway, frequently promoting within, providing an education benefit program and more, Dutch Bros continues to focus on creating compelling futures for any and all,” Dutch Bros said.

Headquartered in Grants Pass, Ore., Dutch Bros has more than 750 locations in 14 states.