Dunkin’ goes on big hiring initiative

Dunkin’ is launching its first-ever advertising campaign focused on employee recruitment.

The coffee giant said its franchisees are looking to hire 25,000 new employees, from front-counter to restaurant management. At the same time, Dunkin’ said it is partnering with Southern New Hampshire University (SNHU) to offer store employees an online college education.

The new “Dunkin’ Runs on You” advertising spots will provide a look at “the spirit of teamwork and community, distinguishing jobs at all levels at Dunkin’ restaurants, and the extraordinary people who are proud to call themselves Dunkin’ team members,” the company said.

“We are proud to support our franchisees who offer much-needed job opportunities, in a welcoming environment where people can feel appreciated and rewarded for serving both customers and their communities during this critical time,” said Stephanie Lilak, Dunkin’ Brands’ senior VP and chief human resources officer. “With the brand’s new partnership with SNHU, new advertising campaign, and in-store safety measures, our franchisees are providing both new and current restaurant employees a great workplace, and the chance to gain experiences and skills that will benefit them throughout their lives.”