Dunkin’ and Shell go national with joint loyalty program

Dan Berthiaume
Senior Editor, Technology
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gas pump

Consumers across the country can now get rewards on filling fuel when they fill their coffee.

Fuel retailer Shell Oil Company and coffee retailer Dunkin’ are nationally expanding their "Sip Dunkin', Save at Shell" partnership. The program allows members of the Shell Fuel Rewards loyalty program with Gold status who are also members of the Dunkin DD Perks rewards program to save 10 cents per gallon every time they purchase five beverages at a Dunkin' location.

The "Sip Dunkin', Save at Shell" promotion is planned to run through the end of 2020. Consumers can sign up to participate and link their accounts on the DDPerks website. When customers purchase beverages at participating Dunkin’ stores, they can scan their loyalty ID card or enrolled card code located in the Dunkin’ app. After buying five beverages in single or multiple transactions, they will automatically save 10 cents per gallon on your next fill-up at Shell by using their Fuel Rewards card or ID.

"Shell is thrilled to expand our partnership with Dunkin' beyond a successful Northeast pilot to a national offering, allowing more consumers the ability to both enjoy their favorite Dunkin' beverages and save when filling up their vehicle," said Todd Gulbransen, North America CRM and loyalty Manager for Shell Oil Products U.S. "This national expansion has been something Shell, Dunkin' and the Fuel Rewards program have been working on collaboratively - the teams are excited to offer consumers across the country the opportunity to enjoy the benefits of both loyalty programs."

"From the coffee in your cup to the gasoline in your car, Dunkin' and Shell and both play a big part in keeping Americans fueled throughout their busy day," said Justin Unger, director of strategic partnerships at Dunkin' Brands. "We are excited to continue to build the great partnership between our two brands throughout 2020 with the Sip Dunkin', Save at Shell partnership, and deliver significant new rewards that fit so seamlessly into our on-the-go customers' daily routines."

DD Perks members who take advantage of this offer will earn five cents per gallon after every fifth beverage purchase, which combined with the five cents per gallon in Fuel Rewards savings members receive with their active Gold Status, creates a total savings of 10 cents per gallon. The 10 cents per gallon savings from this program can be stacked with other Fuel Rewards savings.