DTC apparel and home brand Garnet Hill expands in brick-and-mortar
A woman’s apparel and home brand that is part of the Qurate Retail portfolio has unveiled its first-ever full-price retail store.
Garnet Hill has opened at Legacy Place, an outdoor shopping center in Dedham, Mass. The new outpost offers the best of the brand’s apparel and home textiles offerings. It also includes a bedding design center where customers can coordinate and layer their favorite combinations of fabrics, colors and patterns, with the help of store design associates.
Designed in partnership architecture, design and strategy firm Nelson Worldwide and brand consultant Jonathan Taylor of Jonathan Taylor Design, the store was created as a curated destination where customers can shop Garnet Hill’s exclusive designs and also learn about and experience first hand the brand’s signature renewable and recycled fibers. Natural design elements, consistent with the company's heritage, create the ideal backdrop for iconic Garnet Hill cashmere and linen and its signature prints, patterns and colors.
"We were thrilled to partner with Nelson Worldwide and Jonathan Taylor Design to bring our new retail experience to life," said Sandi Summerson, general merchandise manager and senior VP of merchandising and creative at Garnet Hill. "The design, fresh and airy yet full of texture, captures the spirit, joy and authenticity of the Garnet Hill lifestyle."
Founded in 1976, Garnet Hill is part of Qurate Retail Group, whose brands include QVC, HSN, Ballard Designs, Frontgate and Grandin Road. (In addition to the full-price Legacy Place location, Garnet Hill operates an outlet store in Franconia, N.H.)
"We are excited to bring the Garnet Hill lifestyle to Legacy Place," said Connie Hallquist, president of Garnet Hill. "Our new store embodies the essence of Garnet Hill, offering customers the opportunity to engage with our iconic products in a beautifully designed space and learn about our legacy and commitment to sustainability. We look forward to our guests being able to touch and feel the incredible quality for themselves."
Legacy Place is a joint venture between WS Development and National Amusements.