DTC 3D-printed furniture brand Model No. opens first physical store

Marianne Wilson
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 An online furniture retailer with a mission to create healthy, tech-forward and made-to-order furniture has opened its first physical space.

Model No. has opened a pop-up in the popular design district of Berkeley, Calif. The brand uses technological processes and inventive materials to craft premium, eco-friendly furnishings. Products are made to order in the company’s Oakland, Calif., micro-factory with local production and shipping that stays domestic – eliminating supply chain lags and waste of excess inventory, according to the company.

The company combines 3D printing with uniquely sourced materials, such as plant-based resins from unused food crops to ensure a production process that is sustainable, low impact and ultimately, produces a flawless product. 

The 1,700-sq.-ft. space showcases Model No.’s signature pieces in combination with newer items, such as its new line of upholstered furniture and coffee tables made without toxins, and its outdoor lines of chairs, tables, and ottomans. The brand’s in-house designers and consultants will be available at the pop-up to answer questions and share details on the company’s manufacturing process at its nearby Oakland micro-factory.

The company is headed up by Phillip Raub. Prior to his joining the Model No. team as CEO, he was president and co-founder of b8ta, where he helped pioneer the retail-as-a-service business model, growing the business to more than 30 global locations.