Brides and grooms have a new omnichannel option to remove the stress of planning the alcohol menu for their wedding.
Leading on-demand alcohol delivery service Drizly, acquired by Uber Technologies for $1.1. billion in February 2021, is introducing a new offering called White Glove Weddings. This no-cost, personal concierge service is staffed by dedicated alcohol and event planning experts.
White Glove Weddings experts consult customers on wedding planning topics such as right-sizing orders for guest count and budget and developing customized drink ideas aligned with themes and seasons. The White Glove Weddings team can also provide customized planning services such as building lists of alcohol brands that are Black-, AAPI-, women- and LGBTQ+-owned, or guiding brides and grooms preferring to shop small and/or local producers.
The White Glove Weddings team coordinates all the alcohol shopping, searching Drizly’s nationwide network of over 5,000 stores to find the best prices and selection. Selected retailers then provide delivery directly to the wedding or party venue.
To get started, customers fill out a short planning form. Within 24 hours, a personalized recommendation from a White Glove Weddings concierge arrives in their email inbox, along with an invitation to consult further. After the event, the White Glove Weddings team can help arrange refunds for anything that went unused and can be returned.
The year 2021 is anticipated to be one of the busiest years for weddings in decades, but with COVID-19 precautions in place. According to data from digital wedding products and services retailer The Knot, 47% of couples who planned to wed in 2020 will now celebrate in 2021 or later, and 93% of weddings originally scheduled in 2020 were not canceled but instead adjusted to comply with local event restrictions or rescheduled for a later date.
Among those who postponed their reception, The Knot’s data shows just over half plan to have their wedding prior to June 2021, while 43% have set their new wedding date in the second half of the year (5% selected new wedding dates in 2022 and beyond). Additionally, eight in 10 couples who got engaged during the pandemic have set their upcoming wedding date, the majority (73%) of which will take place in 2021.
“Let’s face it, getting your hands around alcohol planning for the big events like weddings can be daunting and entirely new for so many of us,” said Kim Hedmark, who heads up White Glove at Drizly. “Our team has the expertise to calculate the right quantities for guest list size, the power to please everyone by tapping the biggest selection and best prices, the peace-of-mind-giving, time-saving convenience of arranging delivery right to the venue, along with so many other considerations.”
Based in Boston, Drizly is available and designed to be fully compliant with local regulations in more than 1,400 cities across a majority of U.S. states. Drizly works with thousands of local retailers to provide consumers with an on-demand selection of beer, wine, and spirits with transparent pricing.