Domino’s GPS pilot delivers positive results
Domino’s Pizza is moving forward with GPS delivery tracking technology.
Following a pilot launched in April 2019 of GPS-enabled delivery driver tracking in 27 corporate stores in Phoenix, Domino’s will have the technology in place at about one-quarter of its U.S. stores by the end of 2019. A significant portion of the remaining stores are expected to have the GPS delivery tracking technology available in 2020.
Customers who order from stores that have Domino’s Tracker GPS delivery tracking capabilities will be able to see the location of their order and delivery expert on an interactive map found on their order confirmation page. After ordering, they will receive an estimated delivery time and can opt into text notifications that let them know when their order is on its way, when it's about two minutes away, and when it has arrived.
On the back end, the GPS delivery tracking technology enables store managers to view where their delivery drivers are out on the road, making in-store logistics easier to manage. Delivery drivers using the technology can benefit from improved navigation, one-touch customer callback capabilities, and customers who are better prepared to meet them when they arrive.
"We know that customers love Domino's Tracker and the ability to monitor their orders in the store. Now they will also be able to watch their orders on the way to their house with our delivery tracker," said Dennis Maloney, Domino's senior VP and chief digital officer. "Customers are not the only ones who love the technology – store managers and delivery experts do as well because of the transparency it provides and how it improves the delivery experience for everyone."