Domino’s Pizza is expanding its definition of on-demand delivery to include a new curbside pickup option.
The leading global pizza chain is offering a new contactless carryout option called carside delivery. Customers placing prepaid digital orders at stores across the U.S. can select carside delivery. Once they make that selection, they will be prompted to add their vehicle color, make and model, which will be used to identify them when they arrive at the store.
Carside delivery customers can also select where they would like their order placed, including the passenger side, back seat, trunk, or the option to decide when they arrive. Customers can notify the store when they arrive by hitting the "I'm here" button on their Domino’s Tracker GPS delivery tracking confirmation page or by replying "Here" to Domino's opt-in text. A store associate will bring the order to their vehicle.
"Domino's is all about providing a delicious, hot meal, the way customers want it – whether via carryout or delivery," said Dennis Maloney, Domino's senior VP/CIO. "Domino's Carside Delivery gives customers the option to stay in their vehicle while a team member delivers their order to them, making for a convenient, contactless carryout experience. It's carryout, delivered."
Domino’s has been experimenting with a variety of technology-enabled delivery methods in recent years. These include pilots of autonomous vehicle deliveries in Houston, Miami, and Ann Arbor Mich. The company also offers Domino's Hotspots, an ordering platform featuring over 200,000 unique, non-traditional delivery locations. In the U.S., Domino's says it generates over 65% of sales via digital channels.
Domino's Carside Delivery is currently available from 4-9 p.m. in stores across the nation. Additional hours may vary by location.
Founded in 1960, Domino's Pizza operates more than 17,000 stores in over 90 markets.