Domino’s delivers – with help from DoorDash
The world’s largest pizza retailer is making on-demand delivery available through a new platform.
Domino’s Pizza Inc. is currently piloting online delivery of orders placed via DoorDash in select U.S. markets, with a planned nationwide U.S. launch beginning in May 2025 and across Canada later in 2025.
The partnership makes Domino's available on the DoorDash site and app, with delivery service provided by uniformed Domino’s drivers. Domino’s believes the ability to connect seamlessly with DoorDash customers will result in higher sales for its stores while it still leverages its own delivery network.
"As brands that are both dedicated to digital ordering excellence, our new partnership with DoorDash brings together the scale of our two industry-leading companies, as we continue to build towards the $1 billion opportunity that we believe the aggregator marketplace represents for us," said Joe Jordan, Domino's COO and president – U.S. "Tapping into incremental customers, particularly in suburban and rural markets, is a meaningful opportunity for Domino's, as our brand continues to open stores nationwide."
Seamless GPS tracking will be fully integrated into the DoorDash ordering experience so customers can monitor their delivery progress by a Domino's driver. Domino's orders will be available to subscribers of DashPass, DoorDash's subscription program, which offers unlimited $0 delivery fees and reduced service fees on orders of more than $12.Domino's loyalty program, Domino's Rewards, will only be offered on the company’s own e-commerce platforms.
"DoorDash is excited to welcome Domino's to our marketplace across the U.S. and Canada,” said Prabir Adarkar, president and COO of DoorDash. “Domino's chose DoorDash for our unmatched scale and reach, helping them serve millions of customers and drive incremental sales. By joining forces, we're bringing customers a new choice in the rapidly growing pizza category."
Domino’s entered a similar agreement with Uber in summer 2023 that enabled U.S. customers to order its products through the Uber Eats and Postmates apps. It marked a change for Domino’s, which had previously shied away from using third-party delivery apps in the U.S.
Delivery via Uber Eats and Postmates is also fulfilled by uniformed Domino’s drivers and integrated with GPS tracking and the Uber One and Postmates Unlimited loyalty programs. That agreement guaranteed that Uber would be Domino's only third-party delivery partner in the U.S. until at least 2024.
[READ MORE: Domino’s enters delivery partnership with Uber]
Based in Ann Arbor, Mich., Domino’s operates more than 21,300 stores in over 90 markets. Founded in 2013, DoorDash operates in more than 30 countries across the globe.
